Your CD Insert art work is really important, it’s the first thing your fans or customers are going to see about your project. It has a great effect on who buys your CD. Before they have the chance to listen to your CD, the will see your CD insert art work. It’s important to make sure your insert is appealing to the eye. It’s usually the first impression someone has about your CD job.
This article will talk about some design aesthetics that will help you when designing your CD Insert. If you are creating a single panel CD insert you want it to be 4.75 X 4.75 inches in size. If you are creating a four panel fold you want it to 9.75 X 4.75. This is for the standard jewel case that most CD’s fit into. It’s also a god idea to a .25 bleed on all art designs. What this means is from the edge of the art work at .25 don’t have any pertinent information beyond that region. CD insert print companies like us cut into the artwork design when manufacturing your CD insert not to have any white paper showing.
As far as the artistic design of you CD insert that is up to you and your graphic artists. It’s best to try to create something that reflects the musical styling on the CD. If you’re doing a Rap CD you don’t want to confuse your audience with a country western type theme unless that’s what you’re going for. Some things you want to include on the front cover are the name of the Artists, name of the CD. On the back of the insert you might want to include song titles, name of the record label, recording studio, production credits, graphic credits and I usually tell people to include some type of contact info. A good idea is to not overload the CD insert with too much information, so thanking your second grade teacher for her inspiration when you where 7 years old might not need to be included on your CD insert. Sometimes less is better and you must ask yourself if your fans are really going to read all those credits and thanks.
If you’re trying to sell your CD it’s best to put your best foot forward. So I suggest you hire a graphic designer to design your CD insert. If you don’t have the budget to pay someone and you know how to use a program like Adobe Photoshop then give a shot and be as creative as you can be. Don’t try to design you cd insert in Microsoft Word because companies like us don’t accept those type of file formats for printing. You normally need files that are JPEG, PDF, TIFF or Bitmap.
I hope this article has been beneficial and helped you in some way. It’s all about being creative and having fun. Just remember your CD insert will always be around and be a reminder for years to come about your music, so create something that you are willing to live with forever.